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A Guide to Using Heatmaps to Enhance User Experience

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Whether you’ve recently launched a website or been in the business for a while, you’ll know that this marketing tool can spell your success in the digital world. It lets you market your offers to a broader audience from home. 

Besides having a compelling and professional design, you can achieve an effective website by ensuring a great user experience (UX). It helps keep customers satisfied and engaged with your business. For this reason, you need a heatmap, which is a web analytics tool that can help you understand your website’s best-selling parts and points for improvement. 

If you want to maximize this comprehensive and vital tool, this article will guide you on using a heatmap to improve the user experience. 

What Is a Heatmap? 

Heatmaps visually represent data by using colors to show the intensity of specific values. It can help website owners identify areas that need improvement to ensure a better user experience. This analytics tool can also indicate which website areas have the most and most minor engagement. 

The colors represent the amount of activity a specific area receives, hot colors represent areas with high activity, and cool tones symbolize places with low activity. 

What Are the Types of Heatmaps?

Clickable is an easy and effective tool that shows you where users are clicking on your website. It shows the most popular areas in red and the least popular ones in blue. 

Whereas Movable shows the user’s moving mouse while browsing the website. It uses dark or red colors to cite popular areas and pale blue for less popular ones. 

On the other hand, a scrolling heatmap helps you measure how long users scroll down your site. It can help you determine where to place links and how many pages per article. Session replays can also give more detailed insight. 

Why Should You Invest in Them? 

Heatmaps let you measure user behavior on your website quickly and effectively. They’re available for desktop and mobile, ensuring your site works properly on all devices for the best user experience. 

How to Analyze Data from Heatmaps

Here are four ways to analyze the data from this tool:

1. Consider the Screen Size

Whether visitors use a laptop, desktop, or phone to access your website, you must ensure that the experience is consistent and seamless and they can easily access and navigate it on all devices. 

While it will only take a few scrolls to reach the bottom of a website on a desktop, that may not be the case with mobile devices. After all, more people rely on their phones to surf the web because of convenience. For this reason, you should optimize your website for all devices to get better conversion rates and the ideal user experience. 

2. Optimize the Places with Unusual Clicks 

Heatmaps can help you spot misleading elements on your website and optimize them to get more conversions. They also provide insights into your website’s most and least popular areas, helping you make adjustments to improve the user experience. 

3. Use as Many CTAs as Possible in the Right Places

You can use heatmaps to find the most popular areas of your website and place the Calls to Action (CTAs) there. You can also perform A/B testing to determine which CTA gets the most clicks.

4. Measure How Long Users Will Scroll through Your Site

Heatmaps and session playback can help you identify user activity and areas where users are leaving the site. To know why, you should investigate article lengths, processes, contact forms, and information.

Conclusion

An excellent user experience helps businesses gain more conversions and sales. Investing in a high-quality heatmap tool can help you improve your marketing efforts and enjoy the best results. 

If your business needs custom website development, work with BrainTech Systems! We’re a website design company committed to strengthening your online business and propelling it to success. Contact us now to learn more about our services!

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