Why is having a chatbot on your website an excellent marketing strategy?

It is very likely that you have heard about chatbots, or that you have interacted with them on a website, but do you know what they are and why they are important in your marketing strategy? Continue reading this post to discover what you need to know about the subject.
Today there is so much information on the internet, it is extremely difficult to stand out from so much competition. Companies are constantly looking for ways to attract attention and have contact with users.
One of the main ways to keep in constant contact with customers are chatbots, which are nothing more than computer programs that simulate a human conversation, to answer questions or requests automatically. The great advantage of integrating one to your online business is that it is always active, which is a great benefit.
Advances in artificial intelligence technology have improved chatbots, to the point of evolving and being intuitive, being able to answer questions just like a human would, in addition to accumulating data to later generate useful reports for marketing and advertising.
Benefits of having a chatbot

1. Cost:
   The chatbot does not require a full-time person to serve customers, it is responsible for attending in real time and at any time of the day. This allows to reduce costs and improve the quality of service.
2. Higher sales conversion:
   Chatbots can be programmed in such a way that they can record useful information from customers, process it and guide the user to make the purchase of a product or service. These are important to know what the user needs, thus increasing the sales conversion.
3. User information:
   Live chats serve thousands of users at the same time, extracting important information from each one, such as: consumption behaviors, characteristics, questions asked by the user, etc. Although a priori some data may seem unimportant, they will be useful for future marketing campaigns.
   The future of chatbots
   Chatbots have not yet reached their full potential and according to present currents it is a tool that is going to be used more and more, this will lead to higher levels of customer participation, where the importance of the way in which companies and consumers interact online will be vital.