One of the first questions that business managers and entrepreneurs ask themselves is whether or not they need a community manager for their business. They consider that hiring someone to attend social networks is an expense that will not return benefits. This is due to the lack of knowledge of what a community manager really is and its function.
This person is responsible for communicating with the target audience through social networks to establish the brand of the business. It uses different tactics to attract more audience and always stays up to date on trends that can satisfy potential customers. It is in charge of creating quality digital content, not only for social networks, but to a large extent it is in charge of creating the content of the company’s corporate blog.
You should also have knowledge about the times and days of the week in which the publications have greater acceptance and reach. You must be attentive to customer comments (positive and negative), answer questions, that is, create a community where potential customers feel cared for and their doubts are not forgotten.
If all this does not seem enough to you, we show you a series of benefits that hiring a community manager will bring you:
- Increase your presence on the web: One of the functions of the community manager is to bring your product or brand to as many people as possible. For that, you must keep the company page updated, as well as the profiles of the different social networks. Each action in this sense will increase the visibility of the brand on the web.
- It gives personality to the business: It is extremely important to convey to our clients that there are people behind our brand. The community manager has to be as close, colloquial and friendly as possible, managing and organizing the information given by customers and using it for the benefit of our company.
- Attract new customers:
- Attract new clients: The community manager is in charge of analyzing the trends in the network; he must be able to put together an appropriate message to produce greater interest from various users towards the brand, through useful and innovative content.
- Increase your earnings: This is the main reason to hire a community manager, without detracting from the previous ones. It is undeniable that a greater presence on the net causes more clients to be interested in contracting the services of the business, increasing its sales.