These days, it’s imperative for companies to have an online presence because it’s the easiest
way to market their offerings. Whether a product or a service, a website is an ideal solution
because it can be a hub where all business-related information about you can be found. Of
course, a website alone isn’t enough because it needs to be designed appropriately.
Many business owners often take web design for granted because they think prospects buying
from them are the only thing that matters. This is wrong because the entire point of having an
online presence is to attract prospective clients. Without a good-looking site, it won’t be possible
to make any sales.
To help you with this, here are some helpful tips for designing a website that does the job for
1 – Prioritize Web design Readability
The reason why you should focus on readability is that nobody wants to read a site that’s
cluttered with information. To put it simply, your site needs to be easy to consume. This might
sound like a no-brainer to some people, but it’s important to emphasize that some website
owners fail to understand this basic principle. In a nutshell, the user has to get a clear idea of
what you’re offering and how they can benefit from it.
2 – Always Use High-Res Images
One of many online entrepreneurs’ most significant mistakes is opting for low-quality images to
save on bandwidth. Yes, you will save some money, but at the end of the day, you’ll lose a lot of
money because of your low-quality images. To avoid this situation, always use high-resolution
photos because they’ll help you attract the right target market, primarily if you deal in products.
High-res product photos are always enough to convince prospects to purchase from you, so you
can never go wrong with using them.
3 – Ensure That 404s Will Not Happen
A 404 error is bad news to any website because this usually means that links are broken and
that the website won’t function properly. To ensure this won’t happen, ensure that the website
links are working correctly. Not only that, but it’s also imperative to have a contact form so
visitors can reach out to you anytime without an issue.
4 – Be Mindful of Where Your Social Links Go
Your social links are vital because prospects visit your site to get information. For this reason,
they will often look at your social media accounts and links to see if you’re active on any of
these platforms. As such, it’s imperative to ensure that the social sites you link to are a perfect
representation of you. If you’re active on Facebook and Twitter, you must link the accounts.
Otherwise, prospects might think that you’re not actively running the website.
5 – Remember to Include a Call to Action
The call to action is a marketing practice that encourages visitors to take specific actions such
as purchasing or signing up. Because of this, you need to make sure that the call to action on
your site is clear and concise.
Let’s say you’re offering a free trial of a product. You must indicate the requirements, so
prospects know how to get their free trial. If you don’t do this, the visitors might get confused
because they might think they need to pay for the free trial.
6 – Simplicity Is Key
Simplicity is one of the most critical elements of good web design because the site is clutter-
free. To achieve this, you must keep all the content and images to a minimum. You also need to
keep the text to a minimum because nobody wants to read a site with a lot of content.
When you keep things simple, visitors can easily find the information they’re looking for. This is
what makes simplicity a must-have element for any website.
Web design is never easy, but it doesn’t have to be complicated. Your company website is an
indispensable company asset, so you should never take its design for granted. By following the
tips mentioned above, you’ll be able to design an effective website that generates profit.
If you’re looking for a website design agency, BrainTech Systems can help you! Our
professional web designers can develop a design for any company that’s both functional and
aesthetically pleasing, all for fair prices. Simply go to our website and allow us to assist you!